Required a performance and strategic
measurement framework.
Wanted to understand their key performance drivers better.
Asked for guidance in developing key performance indicators,
metrics,
dashboards and scorecards.
Come from overseas and are looking to break into the South African
market.
Wanted key insight into their customer’s activity and behaviour.
Required insight and metrics into specific delivery channels as
well as
inter channel performance.
Looked to introduce new products or enter new markets (and
sometimes
both!).
Wanted to put performance benchmarks in place.
Needed to understand their branding and brand extension
opportunities
better.
Wanted third party independence to help manage or audit certain
projects.
Needed to understand their customers and relationship processes
better
in
order to deliver the desired customer experience.